Microsegmentation, PMF trials, and tailored buying are among the topics covered in this week’s Experts Weekly.

Growth Marketing 

3 experiments for early-stage founders looking for product-market fit (TechCrunch+): Elise King, the head of Human Ventures’ entrepreneur-in-residence program and a member of the firm’s investment team, spoke with entrepreneurs about product-market fit.

Taking on touchpoints along your customer’s purchase path: Jonathan Martinez, a regular writer, gives his insights on how to use segmentation and remarketing to increase conversions:

There are numerous resources available to assist you in gaining useful insights and information. One of my favorites is the Facebook Ad Library, which houses all of the platform’s currently active ads. This library not only offers competitor information, but it also has information on other businesses in similar verticals or brands that are simply operating a terrific performance marketing program. Another treasure mine is the Really Good Emails email archive.

(TechCrunch+) 11 approaches to increase the effectiveness and profitability of personalized shopping: According to Vitaly Alexandrov, founder, and CEO of Food Rocket, e-commerce platforms should leverage whatever signal they can detect to triangulate shoppers along the customer journey.

Alexandrov takes us on a deep dive into the world of online buying, offering marketing strategies and data insights that make even the most ordinary shopping experiences more memorable.

“There is no longer a question of whether or not you should offer personalized digital experiences. Anything less is a death knell to your brand’s long-term success.”

Software consulting

(TechCrunch+) What is the best way for non-technical entrepreneurs to work with software developers? As we said in our recent roundup, I spoke with Georgina “Gina” Lupu Florian, the CEO of Wolfpack Digital.

“Can you describe the intake process for new clients? How do you assess their requirements, and what information do you need before you can share timelines and budgets?”

Depending on the specifics of each project and partnership, the intake procedure can vary significantly. We usually evaluate the material provided by our clients and create a proposal, which we then revise with the client as we learn more about the product.

We use user stories, wireframes, and/or a requirements document as a great place to start when estimating a project’s timeframe and budget. We can either acquire them immediately from our clients (if they are ready after attending incubators, for example), or we can assist with their assembly and participate in a discovery phase, which normally lasts a few hours to a few days. It normally takes less than a week to deliver a proposal once we receive all of the necessary information.


Source: Tech Crunch

February 6, 2022